A new record for Room Tax Revenue was set this July for Reno and Sparks – with nearly 54 million generated, easily surpassing the old mark of of nearly 47 million set in august of 2019. Resorts like The Nugget say that California visitors have played a big role in this record being set. Randy Kennedy says “We have seen great lift in the hotel, really to our bread and butter market California.” And special events like the rib cook off, have, as usual, been a big help bringing in more tourists.