Google has reportedly decided to lift a ban on political ads put in place after the Jan. 6 siege at the U.S. Capitol.
The platform will resume accepting all political ads starting Wednesday, Axios first reported.
“We will continue to rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process,” a Google spokesperson told The Hill.
Google activated a limited version of its “sensitive events” policy Jan. 13 in the wake of the mob attack at the Capitol, Axios reported.
The ban blocked advertisers from ads “referencing candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the U.S. Capitol, or future planned protests on these topics,” according to an email sent to ad buyers last month, Axios reported.
Political advertisers will have to use the search giant’s self-service appeals tool to have their existing ads re-reviewed and listed, according to an email from Google, The Hill reported.
According to Axios, Google and Facebook are the two biggest digital platforms for political ads and their bans over the past few months have meant more advertisers have shifted dollars to other digital platforms, like smart TVs.
Facebook has yet to lift the political advertising ban that it implemented ahead of the election, The Hill noted.
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