Southwest Airlines is showing some “Love” for Reno-Tahoe, with the announcement of new seasonal air service flying non-stop once a week to Dallas Love Field from January 7 to March 4, 2017. The new flight is perfectly timed for the ski season and flies to and from convenient Love Field, rather than busy Dallas Fort Worth . Love Field is the headquarters for Southwest Airlines and offers connections throughout the southwest. Marily Mora, President and CEO of Reno-Tahoe International Airport says it’s another demonstration of an outstanding partnership. Reno-Tahoe currently offers three daily non-stops on American Airlines to Dallas Fort Worth; but the Southwest non-stop in to Love Field will give travelers a new option.