The Reno Rodeo Association presented a check for $245,361 to the Reno Rodeo Foundation.  Reno Rodeo Foundation President Dr. Larry Frugoli  says none of this would be possible without the dedication of the Reno Rodeo Association volunteers who work tirelessly during the rodeo. Sixty-two Northern Nevada high school students were awarded scholarships totaling $103,500, enabling them to pursue a college education in Nevada, while $84,716 was funded to 37 non-profit organizations, supporting 44,894 kids throughout Northern Nevada. A record $271,000 in new clothing and financial donations was collected during the 2016 Denim Drive and will be used to help abandoned, neglected and abused children across 14 Northern Nevada counties. Contributions were also used to fund the Reading Roundup literacy program and to select a Reno Rodeo Wish child.