The “big tobacco” companies are finally coming clean about the dangers of smoking.
The tobacco industry is running “corrective advertisements” as a result of a 2006 judgment, as recompense for for lying about the negative effects of smoking and for marketing to children. Jeff Stephens of the American Cancer Society’s Cancer Action Network says ads will run in newspapers for five months and on prime-time television, outlining what the science has shown for years.

The lawsuit actually began in 1999, and Stephens says it has taken years of appeals since the 2006 ruling for the tobacco industry to correct the public record.