In an effort to raise awareness about the dangers of Sudden Unexplained Infant Death (SUID), Lamar Advertising and the Washoe County Human Services Agency are launching a large-scale billboard campaign this spring throughout Washoe County. SUID is the leading cause of death among healthy infants under the age of one in Washoe County. There have been 20 infant deaths in Washoe County since 2013, all due to unsafe sleep situations. To make sure your infant is sleeping in a safe environment, follow these ABC Guidelines.

Alone: Always put your baby to sleep alone.

Back: Always put your baby to sleep on their back

CRIB-Always put your baby to sleep in a crib.

Lamar Advertising and Washoe County believe these signs will be a creative and effective way to remind the community about the dangers of unsafe sleep.