The Nevada Commission on Tourism approved more than one million dollars in grant funding to rural communities to promote tourism through marketing projects. Among the projects funded through the Rural Marketing Grants: A $15,000 award was given to Pony Express Territory, the organization representing communities along the U.S. 50 corridor, to provide for its ongoing advertising campaign. The updated campaign focuses on everything to do along U.S. 50, also known as “The Loneliest Road in America,” and will focus on each community along the highway. A $20,000 grant was allotted to the Carson Valley Visitors Authority to support a multi-media campaign in northern California. The campaign will expand on Carson Valley’s current Legends campaign featuring personalities of the region. About 27,870 rural Nevada jobs are attributed to tourism; overall travel spending in rural Nevada is $2.3 billion.