EDAWN is announcing that “Thrive Market,” a membership-based “Healthy foods,” website, has opened a West Coast distribution center in the Tahoe-Reno Industrial Center,  with plans to hire up to 400 people.  The company will invest $3.5 million in capital equipment toward the new operation,  and received business incentives from the Governor’s Office of Economic Development in July 2016. Thrive Market offers more than 4,000 of the most popular-selling natural and organic food products with up to 50% off retail prices, offered by delivery.